Market share of OTT platforms in India 2021: Indian OTT industry is witnessing a steady growth of OTT platforms every year. Netflix, Amazon Prime Video and Disney+ Hotstar are leading the industry with highest market share while each having around 20% market share in India followed by ZEE5 and SonyLiv in the Top 5. We all know Netflix is the global OTT leader with millions of subscribers worldwide. The OTT has made its entry into India in 2019 and soon emerged as one of the top OTT players of India. Following Netflix, Amazon Prime Video has gained a huge no.of subscribers over the last two years.
Market share of OTT platforms in India 2021: Top Indian OTT Players
The OTT market share in India is totally depends on the subscribers count and no.of OTT platforms. We all know India is the biggest Asian country with highest no.of entertainment channels and OTT players. However, leading OTT players will always occupies the top chair because of the content which is regularly updated on their platforms. The market share of OTT platforms in India 2021 as follows.
Since the advent of regional OTT platforms in India, there was a big competition among the OTT industry in India. As per the latest audience measurement reports,Netflix, Amazon Prime Video and Disney+ Hotstar are the top 3 OTT platforms leading in the industry followed by ZEE5, Alt Balaji, Jio Cinema, Sony Liv and other regional OTT players. If you are searching online for Market share of OTT platforms in India 2021, then checkout this page completely for the latest reports online.
Market share of OTT platforms in India 2021:
Along with Netflix, Amazon and the traditional giants of the industry – regional and local players, will have strong momentum. Ad revenues shall see an increase as more and more people begin to use these services. The tectonic shift reflects in the growing competition with new OTT apps being launched in regional languages. With this, OTT Advertising will become more and more critical in the online ads space as well.
There are excessive options in the OTT space both globally and locally. Consumers are now accustomed to subscription-based video services. At the same time, many viewers are becoming increasingly tired of subscribing to multiple apps/devices, etc. With this, we may see increased usage of bundled subscription packages together to create the viewer comfort. We are already witnessing Jio bundling the content providers together against its Internet subscription. This will likely expand in the future.
Market share of OTT platforms in India 2021:
OTT Industry saw a rapid spike in consumption as Lockdown forced everyone to be indoor. This also led to the increase of OTT Originals across content producers. OTT App players have already announced increased spends up to Rs 1900 crore in 2021 for original content, which pulls viewers to pay for the content they consume.
#1 Hotstar Market Share in India 2021
On the other side, Hotstar is the first Indian made OTT platform later acquired by Disney, The Disney+ Hotstar has around 17% market share in India with highest no.of subscribers. Reportedly Disney Plus Hotstar has around 25 million subscribers including free and paid registrations. If we look at the Overall no.of subscribers, Disney+ Hotstar is leading in the OTT industry of India. But in the last two years the subscribers count for Netflix and Amazon Prime Video has tremendously increased when compared with Hotstar.
#2 Netflix Market Share in India 2021
Netflix is currently ruling the Indian OTT industry with a major market share of about 20% in the year 2021. If we consider the growth in the last 2 years, Netflix occupies the top place in market share.
#3 Amazon Prime OTT Market Share in India 2021
Amazon Prime Video has the second highest market share in India with around 20% for the year 2020-2021. If we consider the growth in the last 2 years, Prime Video occupies the top place in the OTT market share of India with a strong competition to the Netflix.
#4 ZEE5 OTT Platforms Market Share in India 2021
ZEE5 is the OTT platform from the umbrella of ZEE Entertainments. The OTT has good viewership in all Indian languages including Tamil, Telugu and Hindi. It was also specially launched for Indian people in USA with exclusive ZEE5 content. The ZEE5 App is currently stands at No.04 with 10% market share as of 2021-2022.
#5 Other OTT Platforms Market Share in India 2021
After ZEE5, Jio Cinema occupies the next place since it is the pre-built app that comes with all Jio phones. The Jio Cinema app is free for all Jio phone users out there. It has the overall market share of 7% in the OTT industry of India. After Jio Cinema App, the Hindi dedicated OTT platform Alt Balaji along with SonyLiv occupies the next top places in OTT industry of India.
Top 10 Market share of OTT platforms in India 2021
Below is the list of Top 10 OTT platforms market share in India as of 2021 September. As usual Netflix occupies the top chair followed by Amazon Prime Video and Hotstar.
- Netflix: 20%
- Amazon Prime Video: 20%
- Disney+ Hotstar: 17%
- ZEE5: 9%
- Jio Cinema: 7%
- Alt Balaji: 4%
- Sony Liv: 4%
- Voot: 2%
- Eros Now: 2%
- Others: 15%
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