Market share of OTT platforms in India 2022: The OTT has made its entry into India in 2019 and soon emerged as one of the top OTT players of India. Following Netflix, Amazon Prime Video has gained a huge no.of subscribers over the last two years.
Market share of OTT platforms in India 2022: Top Indian OTT Players
#1 Hotstar Market Share in India 2022
If we look at the Overall no.of subscribers, Disney+ Hotstar is leading in the OTT industry of India. But in the last two years the subscribers count for Netflix and Amazon Prime Video has tremendously increased when compared with Hotstar.
#2 Netflix Market Share in India 2022
Netflix is currently ruling the Indian OTT industry with a major market share of about 20% in the year 2022. If we consider the growth in the last 2 years, Netflix occupies the top place in market share.
#3 Amazon Prime OTT Market Share in India 2022
Amazon Prime Video has the second highest market share in India with around 20% for the year 2020-2022. If we consider the growth in the last 2 years, Prime Video occupies the top place in the OTT market share of India with a strong competition to the Netflix.
#4 ZEE5 OTT Platforms Market Share in India 2022
It was also specially launched for Indian people in USA with exclusive ZEE5 content. The ZEE5 App is currently stands at No.04 with 10% market share as of 2022-2022.
#5 Other OTT Platforms Market Share in India 2022
After Jio Cinema App, the Hindi dedicated OTT platform Alt Balaji along with SonyLiv occupies the next top places in OTT industry of India.
Top 10 Market share of OTT platforms in India 2022
Below is the list of Top 10 OTT platforms market share in India as of 2022 September. As usual Netflix occupies the top chair followed by Amazon Prime Video and Hotstar.
- Netflix: 20%
- Amazon Prime Video: 20%
- Disney+ Hotstar: 17%
- ZEE5: 9%
- Jio Cinema: 7%
- Alt Balaji: 4%
- Sony Liv: 4%
- Voot: 2%
- Eros Now: 2%
- Others: 15%
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