NH Plus OTT platform: NH Studioz of Mumbai is all set to launch their in-house Over The Top (OTT) platform – NH Plus. With the new NH Plus OTT platform, NH Studioz aims to bridge the gap in current OTT industry and become one-stop shop for all the movie buffs across demographics. While the land is ready for new OTT’s to take off many of the companies in the entertainment industry looking to start their own OTT platform. Similarly, NH Studioz of Mumbai soon will be launching its OTT platform for Hindi and other regional languages.
Shreyans Hirawat, director, NH Studioz, said, “With NH Plus, we have planned to explore the digital ecosystem because coming from the entertainment sector, we believe that entertainment is all what people need at the end of the day and that’s when we decided to launch the OTT platform. With the blend of movies and classics, our focus is very simple as the audiences are adapting tech and OTT, we would like to reach to the desi movie audiences.”
NH Plus OTT platform: Launch Date, Subscription Plans & Pricing
In an interview with Media, the management says, We will be starting with 200 films and target to add a decent number each month. For NH Plus, the focus would be on films while other platforms are focusing both on films and TV shows. In today’s time, customer acquisition is the major challenge for any OTT player and we envisage the same challenges.
NH Plus OTT platform plan to roll out various offers on the subscription plan since the business model would be hybrid in nature
While other platforms are focusing both on films and TV shows, NH Plus would focus only on films. The audiences will be able to access titles like “Sholay”, “Sarkar”, “Baghban”, “Krantiveer”, “Pink” and many more on the upcoming OTT platform. The management also said that the company plans to roll out various offers on the subscription plan since the business model would be hybrid in nature. The OTT will roll out with 200 films and target to add a decent number each month.
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