OTT Aggregator Apps in India 2021: There are dozens of OTT platforms being launched in India from the last 2 years with the outbreak of Corona pandemic but only a few of them are able to survive in the industry. Regional OTT platforms has a lot of scope in India besides global OTT giants like Netflix and Amazon Prime Video. By Identifying the gap in the OTT industry many regional OTT platforms have been launched in 2020-2021.
Regional OTT platforms like Aha OTT, Hoichoi, NeeStream, NammaFlix, Planet Marathi and many others are being the first dedicated OTT platforms in their own languages. But if we check the facts only a few of the regional OTT platforms are able to give the tough competition for the industry leading OTT platforms. Also, the no.of OTT platforms increasing day by day in the market but the average purchase of an OTT platform is 2.5 per person which means people are subscribing, but the average is two to three platforms.
OTT Aggregator Apps in India and Future OTT Developments
In India People are not able to buy more than 2 OTT platforms at an average. In this scenario, There is an opportunity for being an OTT aggregator and provide a single sign-up and a single ID for accessing multiple OTT services. Recently Reliance Jio has identified this as an opportunity for OTT Aggregator Platform in India and launched JioTV+ to ease content discovery in all the OTT platforms.
5G will be a game-changer
5G internet shall become standardised like 4G that has settled down. We shall have most users, especially in urban areas on 5G internet. The 5G network is 100 times faster than the 4G LTE network, and this shall reflect the trend. For instance, consumers would pay a premium if 5G content is provided for better video quality. This technology shall also push live sports and event streaming.
Jio TV Plus:
In a bid to ease discovery of contents on OTT platforms, Reliance Jio unveiled JioTV+, an OTT aggregation platform that features content from various OTT platforms under a single roof. Currently, the Jio TV+ has partnered with 12 OTT players, including Netflix, Amazon Prime Video, Disney+ Hotstar, Voot, SonyLIV, Jio Cinema, JioSaavn, YouTube among others.
Tata Sky launched the Binge+ set-top box (STB), which amalgamates various OTT services. But you need a Tata Sky connection to do that but there are no Apple’s iOS and Andriod dedicated aggregator Apps in the Indian market at present.
PlayboxTV has taken OTT aggregation as an initiative and aims to cater entertainment needs of the audience. PlayboxTV allows you to watch multiple OTT platforms and Live TV under one roof. It is accessible both on TV and mobile devices. Even in the absence of a Smart TV, PlayboxTV set-top box could be used to avail the same services on your television set. Recently the PlayboxTV, joined hands with ZEE5 & SonyLIV as well.
Apparently, ScreenHits TV is in the plans to launch an OTT aggregator app in India, the platform is already aggregating OTT content in the US and UK markets, and they are doing pretty well.
With dozens of OTT platforms in every Indian regional language, India has a strong need for OTT Aggregators. By 2022 Indian people are going to witness around Five to Eight OTT Aggreagator Apps for TV, Smart TV and as well as for Internet based devices.
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